Reach More Customers
Let’s continue with our flower shop example. Suppose you’re considered the best flower shop in Bristol. If you only have a bricks-and-mortar shop at one end of town, though, you might lose sales to other flower shops.
That’s because it’s more convenient for a customer to stop off at one of those other shops on their way to or from work. If they need to walk or have issues getting around, then a shop that’s close at hand will get their business.
When they go online, though, they suddenly have more options. Even if it would be difficult for someone to pop into your shop physically, they can still buy from you. In turn, you end up reaching more customers by making it more convenient to shop with you.