In 2023, it’s expected that 86.7% of UK customers will shop online.

That’s a huge percentage of your target customers, and to reel them in you’ll need a solid website they love.

This means fast loading times, great quality content, a streamlined layout, and more. If you’re not a professional website designer, this can be tough to achieve alone.

Don’t quite believe us yet? Read on for why you should hire a web designer to get the best results.

Marketing and website design is a joint venture. Your customers want to know who you are and what you’re doing. Your website is the perfect platform to give insight into what your brand is about.

It also lets you rank in the business listings like Google My Business for a great first impression. With quality content, you can rank for SEO, further building credibility. All these things come together to give you an edge over the competition.

To do this best, it’s better to work with a website designer rather than a web design agency. You’ll get a more personal service tailored to your business and know who is working on your website. This makes communication, support, and updates far easier too, which your website will only benefit from.

Time is money and who has either to waste in this modern world? Whatever your business is, the goal is to make money and this means you’re managing things like:

• Finances
• Sales
• Staff & HR
• Logistics

And that’s the tip of the iceberg. With your plate already full, there isn’t much time left to teach yourself website design. Even the basics can take months to learn and you’ll need more than that!

If you try to DIY it and get it wrong, your customers will end up on a messy, poor-performing website. This will turn them off and they’ll likely turn to your competition instead.

It’s more efficient to call in a local web design service like Direct Local Websites. If you’re in the Bristol area, type in “web design Bristol” or “website design in Bristol” to get started. Or, click our portfolio for our Bristol web design experience.

Whether you’re making a new website or updating an existing one, it needs to look the part. Website designers know how a site can look pleasing to the customer’s eye using balance.

There is an art to getting the text to image ratio right and they know how it works. They’ll help you use the right colour scheme to promote your brand and what fonts will draw the eye the most.

Website optimisation is key if you want leads to become sales and returning customers. The first major factor in this is making your website mobile responsive.

55% of UK e-commerce spending comes from mobile device usage. If customers can’t browse your site on their phone or tablet, they’ll leave and look somewhere else.

With online security and major concern, you also need to make sure your website is safe to use. The “this site is not secure” notification is going to immediately put customers off.

Great website designers know how to:

• Distribute calls to action
• Where and when to add a section or page break
• Put in proper navigation
• Optimise images for faster loading times

And so much more! You can rest assured that any good web design services will get your website in top working order.

To get a website you and your customers can rely on, it’s well worth hiring a web design expert. They take the hassle out of your website so you can focus on doing what you do best; running your business.

If you’re looking for great website design in Bristol, contact us today! Or pop on down to our offices at 10 High Street, Shirehampton, Bristol, BS11 0DP. We’re open Saturdays, too, from 9 am – 12 pm as part of our tradespeople hours.