For those who are looking to maximise visibility on Google, creating a Business Profile is essential.

 

However, simply creating a profile does not grant you the permission to manage it or make changes. To gain full control of your Business Profile for SEO and lead generation purposes, you must create a free Google My Business account that is linked with it.

 

This process ensures that all edits are tracked, making it easier for businesses to track their successes and make necessary improvements.

 

FACT: Did  you know you can have one for your business even before you have started it

 

What is Google My Business?

 

Google My Business is an essential tool for businesses because it helps manage and optimise their Business Profile on Google.

 

Your Business Profile on Google contains important business directory information, which appears in both Google Maps and the local results of Google Search.

 

To make sure we all understand what a Business Profile is, let’s take some time to go over it in detail.

 

Creating a Business Profile is the same as adding a place to Google Maps—something that anyone can do.

 

All that’s needed are the business name, location, and category. Once Google verifies it isn’t a duplicate, they create the Business Profile, leaving it open for customers to leave reviews, add photos, ask questions and more.

 

They may also populate it with information pulled from other sites on the web.

 

A Business Profile exists on its own; however you don’t have direct control of its info or reviews.

 

That’s where Google My Business comes into play. Create an account and you’ll be able to access, customize, manage and enhance your background profile on Google. It’s a great way to ensure that your company looks good in searches!

 

Google my Business for local marketing

 

 

Google My Business is a powerful tool for helping to increase visibility and effectiveness of your business profile on a Google listing.

 

Here are four main ways you can use it to optimise your local marketing strategy:

 

1. Engage with consumers

2. Highlight your business

3. Gain insights

4. Perform local SEO

 

Get started with Google My Business today!

 

Google My Business offers local businesses an unprecedented opportunity to access potential customers on the world’s most popular search engine. It provides tools and advice on how to optimise your business profile and outshine competitors.

 

Sign up now, so you can start building your presence online and drawing in more customers.

 

If you don’t know where to start with Google My Business, we’d be happy to help set up a free account for you!

 

Contact us on 0117 329 0450 for more information about our services or book your free consultation with our experienced web designers at our office in Shirehampton Bristol.