Unless you’re a small business owner who is not interested in growing your brand, you will eventually need a website. These days building a website can be easy but to make it look good but to have a website that is responsive as well as eye catching and enticing to the customers.
Having a small business website isn’t just about selling your goods and services – it’s also about providing something of value to potential and returning customers.
Still not sure how a website will help you grow your business?
Here are seven reasons every business needs a website:
- Your customers will expect it.
If this were the only reason on the list, it would be enough. Surveys say that 6 out 10 consumers expect brands to provide an online presence about their business on some form of digital property, and more than half head straight to the brand’s website for product and or services for information.
If you don’t have a business website, today’s digital-savvy (and impatient customers) customers may look somewhere else.
- It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since customers will be looking for you online, including customer testimonials on your site is a great way to impress potential buyers.
- You control the narrative.
It’s true that you cannot control what others say about you on social media channels, but you can influence the public perception by creating your own story via a website.
A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.
Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.
- Your competitors all have company websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them will look online for educational purposes of that product or service through reviews, and testimonials.
So, if you’re not staying competitive with your competition, you’re giving potential customers another reason to look somewhere else.
- Never put up the ‘closed for business’ sign again.
Nobody wants to work at 3am, but some people like to shop then. Having a business website or ecommerce store means that you can sell products or services all the time not just between 9am – 5pm.
An online store can mean a dramatic boost in sales, especially when you factor in addition customers who are not restricted to you by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, customer service, client relationship building, and almost every other element of the revenue stream.
Combining your website with marketing tools, like email marketing, help you reach new customers and generate repeat business.
- You’ll show up in Google search results.
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “local gardener” or, if they know what they are looking for, “professional tree surgeon in your local area.”
If you don’t have a website for your business, the chances of showing up on any search engine result page are zero. But if you have a website you can optimize it for search engines, thereby increasing your chances of having a better appearance on search engines when people type in your business potentially gaining you more visibility and business. This can be done in the (search engine optimisation) SEO part of your website adding in keywords about your business which can improve you being ranked higher on Google.
- Showcase your products and services.
Not only can you display your products or outline your services in detail with beautiful imagery, but you can provide short educational blog or video on products or services you offer showcasing your handcrafted items or how professional you are in your trade. Giving hesitant customers no reason to go somewhere else.
Need help setting up a website for your business?
If you haven’t created a website for your business, let us do it!
Building a website can take a long time if you do not know what you’re doing. Websites can be so simple and straight to the point with still getting the customer enticed to purchase your services or product.
Your website may need contact forms, an online shopping form etc this can be tricky to get it to work and make sure you are getting the correct details from the customer. Setting up all these forms can be time consuming, so let us take the hassle away and let us build a fully optimised killer WordPress website so you can do what you do best, run your business!
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